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The best-selling Cinch fit of all time is the iconic WHITE Label. Often imitated, but never duplicated, White Label is known for its versatile relaxed fit, straight leg and easy stacking 18 1/4” bottom opening. A multitude of washes, fabrics and array of signature stitched back pockets provide customers a different option for each day of the week. Preferred by many team ropers, bronc riders and seven million dollar NRHA trainer Andrea Fappani.